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The latest thing that you are going to have to consider when it comes to your website is visual and voice search. This has started to increase in popularity and more customers are using this rather than text search. With this increase, you are going to have to start using optimization this way and you should make sure that you are aware of some of the things that you should be doing. Keeping reading on to find out more about voice and visual search and a few ways that you can use it.
You might be wondering just what visual searching is and it includes taking a picture of something that you can see in real life and getting results online. AI or artificial intelligence is used to figure out what is within the image and then you are given results based on what they find. This is going to be ideal if you are looking for some clothing item or even decorative items online since you can simply snapshot the ones you are looking at and see what is available.
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The next thing that you need to think about is exactly what is voice search. This can be done by using a smart assistant or even by using your mobile phone to ask it a question or find out an answer. You should make sure that you know what this is since the searches done this way are more often phrased as questions or sentences. This is something that you need to start looking at for your business and your content should be optimized for this.
The newer technology is allowing digital marketers to catch up to what the physical stores have been doing. In many ways, voice and visual search are similar to heading into the shops offline since we would be able to look around and see what is available. Also, if you have any questions they could be answered and these days you can simply ask questions to the website using your voice.
This is the best way and you can start using videos or even voice recordings to answer questions rather than text. You can start to create more and more engaging experiences for the customers based on the visual and the search technology so your website isn’t as plain. Consider this if you are hoping to bring in more viewers that are interested in this type of search.
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Visual search is just getting started, but over the last few years, it has been developing quickly. Pinterest is one of the best examples since they have Pinterest Lens, which is a visual search tool. This tool lets the users take a picture of something they see and then get the results in their application. This is something that you could do and you could make sure to use it for your eCommerce store if you want since you can use select keywords that would be associated with clicked images.
This is definitely something that you are going to want to make sure you are doing, so have great images on your site to draw them there. To do this you are going to want to make sure that you are considering the keywords that would be used for each product or service. This is because the images and search engines won’t be able to connect to your site if they don’t have this information.
These days shopping is being made easier and easier with digital assistants and voice search and this is an area that is increasing quickly. The best part about this type of technology is that the users can’t only look for services or products using the voice search, but they can also ask questions. This is why having your website optimized for voice search is going to be vital and you want to make sure you are looking at this.
Ensure that you are considering how voice search is being used in all industries and check that your website is using it properly. This can be done using your FAQ page or even through longer content with long-tail keywords. The more you are optimizing for voice search, then the easier your page will be pulled up and you can get more customers.
You should always make sure that you know what the latest technology is when it comes to SEO and it is the voice and visual searches. This is the best way that you can let the customer speak into their phone or use an image to undertake a search. Ensure that you are aware of this and what you should be doing, including optimizing your website for both, so that you can get the traffic and views that you deserve.
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