A lot has been said about SEO but the fact remains that SEO is such a vast domain that there is always something more to explore. Though being existent in the virtual world gives your brand a PAN world visibility. The fact remains that for any business to upscale, it is essential to find a foothold in the local market. It is the local market where your business could find its first set of customers who have all the potential to become repeat customers.
The answer is Local citation wherein you can do an online mention of your business through your business’ name, phone number and location. These citations can happen in the local telephone directory, websites, applications and other social media platforms. These local citations service prove to be the best option to gain online visibility in your local online community.
With a glimpse of what is Local citation, you must be wondering how local citations service would impact or contribute to SEO???
Thus, it is loud and clear that local citations prove to have a great impact on your business in that front line. Considering the contribution citations do to brand digital visibility, there is one ground rule that you need to follow. Ensure to always keep the information in citations updated. The whole SEO is working on this information and also the consumer would not like a gap between the online information and brand reality.
Considering its importance and impact, we bring you some points that you need to remember while building citations.
Firstly, it is essential to know that in how many ways you can build your citation???
Structured way: Like the name, one of the most common ways to build citations is to use the structured approach wherein the business registered lists NAP i.e. name, address, and phone number followed by the URLs of all the social media platforms on which the business exists.
Unstructured way: On the other hand, the unstructured way embraces presenting your business in a contextual way through the use of blog posts, forum posts, or press mentions.
Depending upon the nature of your business and the money you wish to pump into SEO, you can choose any style of citation.
Lastly, with a clear understanding of how local citations service works, it’s time to know the mandates that must be achieved for an effective citation:
With this clear understanding and guidance, we are sure that you would find it simple to get citations done. However, there are professional agencies too, who help you get the citations done.
Therefore, it is necessary to know about the service provider before choosing one. So, here is how you do that???
Thus, based on this detailed run through on the why, what and how of citation, we are sure that you are ready to do location citation that would help scale your business to the next level. So, go ahead and scale high.