What Are Custom SEO Services?

Businesses that wish to make a digital impact, must and should opt for custom SEO services. Before we get into the details of why and what, let’s first look at what exactly do Custom SEO services mean?

Custom SEO services can be defined as an exclusive, customized, well-designed SEO package based on your business type, size, and budget for digital marketing.

Who need these services???

1. Businesses with a global presence
2. Businesses aiming at market expansion
3. Businesses that thrive in a competitive industry
4. Businesses that thrive in an industry wherein competitors have quite a dynamic digital presence.
5. Businesses that have an e-commerce website

So what exactly do custom SEO services include?

When we say SEO services, it as a whole includes some key elements that are a must. However, depending on the business type and budgets, the detailing of each element is decided. Therefore, we bring you the key elements of custom SEO services:

1. Website evaluation: Just like your home is your address of where you live, just like your office space is the address for your business, similarly, your website is your official digital address. Therefore, website development and auditing is a key element. Therefore, it is essential that you invest in a site audit wherein it will include analyzing what your competitors are doing in the digital space. It also helps you understand what you need to do, to make your website more visible and grow the ranks of search engines.
2. Keyword research: This is the first and the most important element of SEO. The entire digital space works on keywords. Visitors search for keywords and keywords are like torchlights that lead your target customers to your website. No wonder, they are crucial. The keywords are formed based on the industry you deal in. These keywords are useful for all your digital presence i.e. website, social media handles, blogs, and more.
3. Content management: Customer is the king for businesses. And content is the king when it comes to attracting and engaging your customers. Once the research and the backend technical work is done, it’s time to get to action. In short, it means, it means to live your website, launch your social media handles and start updating blogs i.e. start sharing content. That’s where content management comes into the picture. This is a strategy of defining what kind of content goes on each digital platform, the language to be used, optimizing the same with keywords and more. In short, content optimization is all about sharing information that visitors are seeking.
4. Backlinking: SEO is not just about making your business visible but also about increasing the same. That’s where the next crucial SEO element that your custom SEO services must have is backlinking. Backlinking is about organically increasing your digital presence. In other words, encouraging guest blogs, social media mentions, and more.
5. Reports and Analysis: The biggest USP of SEO is reports and analysis. In other words, SEO as a marketing tool is capable of showing the success of the strategy in numbers, conversions, engagements, and shares. However, it is essential that your custom SEO package includes Reports and Analysis.

Advantages of Custom SEO Services:

1. The first advantage is that it helps businesses to create an effective, uniform, and engaging digital presence. Based on your business size, it lets you know how deep you need to dig and implement SEO elements.
2. The second advantage is that it allows you to plan your SEO based on what you wish to achieve through digital marketing. That means, based on your purpose, it helps you customize the SEO elements that will help you achieve this target.
3. Custom SEO proves to be pocket-friendly. In other friends, as custom SEO focuses on the concept of “creating the best out of the allocated budget,” irrespective of your digital spending, custom SEO is all about defining what can be achieved in a defined budget.
4. For cautious businesses who are venturing into the digital space for the first time and are skeptical about spending too much, custom SEO gives an option of starting small by investing less. Later based on the results and enhancement of digital presence, the business can decide for itself whether and how much to increase the digital spending.

Every coin has two sides, similarly, the most popular and preferred custom SEO with all its benefits has cons too.

1. As SEO services cover a lot of elements, sometimes you may get carried away and get confused about what should be chosen and is apt for your business.
2. Though a majority of us understand SEO services, it is a fact that we don’t know about in detail. Therefore, it is always a possibility that if you don’t hire a good service provider, you can be misled and exploited.
3. Considering the power of SEO, it is quite common that businesses aim for great SEO results which may actually not be possible based on the size of the business.

With a brief look at the pros and cons, it is clear that the success of SEO services lies in the hands of the business as well as the SEO provider. Therefore, as a business, here are some aspects that you must ask your SEO service provider and know for yourself

Pointers for self

1. What’s your digital marketing goal i.e. long and short-term goals.
2. How do you wish your digital audience perceive you?
3. Do you have the brand story and content to put out on digital media?
4. What is your budget?

Asks for an SEO provider

1. What are your experience and previous clients?
2. What is the best SEO plan for your business, based on the size, nature, and budget?
3. Why the suggested plan is the best?
4. What are the results with timelines that the plan offers?
5. Will the provider submit reports and analysis details?
6. What is the working style?

Seeking answers to the above questions can act as a great start to your SEO journey. However, you would learn more as you travel and tweak it.