The Quickest Way to Get Traffic With Custom SEO Packages

Are you a business and looking to build your online presence???

Are you a professional or expert looking to build your online presence???

Are you an artist planning to become a social media influencer???

If you are any of the above or for that matter, someone looking to build your online presence, then the key to that destination is “Search Engine Optimization alias SEO.” In the current digital world, where lives have become virtual, businesses have realized creating a digital brand presence is mandatory. In other words, gone are the days when businesses just focused on traditional marketing tools. Now, the 70% of the marketing strategy of any business consists of digital marketing. That’s the reason that there has been a great demand for SEO agencies in the market.

These SEO agencies offer custom SEO packages that are suitable for all businesses and budgets. Some of the common and popular custom SEO packages offered in the market are as follows:

 

1. Monthly retainer model wherein the agency agrees to offer certain SEO services for an agreed amount. This amount can be inclusive of paid promotion or excluding the same. In other words, the agency agrees to offer all the elements of digital marketing in a ratio based on the monthly amount that will be paid.
2. Project basis, like the name, is a model wherein the SEO agency is hired to create and implement a digital marketing strategy for a particular project.
3. Hourly basis, is wherein the company chooses SEO custom packages for defined working hours.

 

Whatever may be the type of SEO package, as a business, you must know certain tricks that would help you gain brand visibility in an organic way. So, here we bring you some pointers that are important to be used and considered while you choose custom SEO packages:

 

1. Content is the king: The key to gain organic traffic begins with the kind of content you create on your digital platforms. Be it blogs or social media handles, ensure that your content has a theme, has a purpose and at the same time is conveyed effectively and in an engaging format. Create content that blends information and creativity. The virtual world has different platforms and each platform has a unique content requirement. So, the success is to create content that is platform-specific yet has a common thread that reflects the brand.
2. Consistency is the key: The virtual world runs around an algorithm based on consistency. When we say consistency, it doesn’t mean that you need to push content onto the digital space on a calendar basis. It means that to exist in the virtual space and to keep your presence felt, you must be consistently updating, sharing and renewing your digital presence. This can be done through adding blogs once a week, posting content on social media platforms every 3 days a week and more.
3. Quality is mandatory: Knowing that SEO runs on the principles of keywords, it is quite common to see agencies and businesses go crazy about infusing keywords into content or creating content that would need maximum keywords. However, that’s not the right content creation. It is to be remembered that the content you create is your brand’s personality, therefore, due attention must be given to the quality. For example: when you are writing your website content, don’t get overwhelmed with the keywords, instead, write your story and infuse keywords only where possible.
4. On and off-page SEO is a must: Your website is your digital identity. It is the platform that acts as an attraction as well as a platform to create a business. Therefore, on-page and off-page SEO play a key role in building organic traffic. On-page optimization as the name says focuses everything about your website i.e Website URL to Meta descriptions to content on the website, everything is taken care of. Whereas off-page optimization aims at building your brand presence through other sources i.e. backlinks.
5. Local SEO is an add on: No matter what the size of your business is, every business must have a local business listing. This is nothing but making yourself visible on the Google search when someone searches for something in your location. For example: Pure Veg restaurants in Motinagar, Hyderabad.
6. Strategy and Trends are the torch lights: The success of your brand’s digital presence greatly depends on the strategy and the understanding of trends. Before you create your strategy, you must study what your competitors are doing and then compare it with your brand vision.
7. Reports help your monitor: The power of SEO is that it allows you to see how your strategy is performing by giving accurate reports and performance analysis. Check these reports and tweak your strategy to ensure that you are hitting the audience the right way. Knowing when you are going wrong will help you attract a more organic audience.

 

Things to Avoid

 

1. Don’t hard sell: Considering that digital space gives you the advantage of reaching out to your target audience without any middlemen and barriers, businesses many times are tempted to use every opportunity to sell. However, hard selling may fetch you some results initially, but will soon make you lose your audience. Therefore, focus on creating a connection with your audience. Once you achieve this, present your brand and sell your products and services in an innovative way to ensure that even if the audience doesn’t buy, they continue to have a connection with you.
2. Don’t be insensitive: The virtual space is like an open book. Once your audience like you, they stand by you, but when someone doesn’t like you, they would be equally vocal. Therefore, as much as you take pride in your good audience, be sensitive to your unhappy audience. For example: Someone has given you a negative review on Google reviews, don’t be indifferent. Address that complaint and address it. Google loves such businesses.

 

With the above-mentioned tips, you can be sure of making the best out of custom SEO packages.