SEO Packages For Small Business – How it Works?

Introduction

SEO is no more a need but a necessity. No business can imagine a digital presence without SEO (Search Engine Optimization). Though SEO is something that almost every business type need, it is to be accepted that small businesses need SEO even more. That’s because, for small businesses who have limited marketing budgets, SEO proves to be the only concrete source of brand and business creation.

Therefore, most of the SEO service providers have designed exclusive SEO packages for small business. These packages blend key SEO elements in affordable budgets.

How Does It Impact Small Business?

One may wonder, how would these SEO packages for small business work?? So, here we bring you some of the key benefits that these packages offer to small businesses:

 

1. Building brand awareness: For a small business, the first target is to achieve brand awareness and create a niche for self. With an effective SEO in place, your business/brand name would keep ranking the SERP. This ensures more and more people get to know that you as a business exist and also about what you do. In the virtual space, the businesses that top the Google search ranks, not only manage to overtake the competitors but also let customers trust the business, resulting in sales.
2. Building organic reach/visibility: The website is every businesses’ identity in the virtual space. It is the destination to which all your customers are routed. Therefore, for a small business, right from how the website looks to how it performs in the virtual space, matters a lot. With an effective SEO strategy in place, you can be assured that your website is user friendly, engaging, easy to load and navigate through.
3. High conversion rates: Every coin has two sides. Similarly, if one side of SEO aims at brand building, the other side aims at sales. When we speak of sales, in the digital space, it starts with enquiries followed by conversions, which eventually result in sales. With effective on-page optimization, SEO agencies are capable of increasing conversion rates.
4. Cost effective: The very fact that small businesses work on strict budgets or commercial constraints, SEO agencies these days offer SEO packages in different budget slabs. This proves to be a boon for small businesses, for whom every click matters.
5. Sustainable brand building: Unlike big businesses for whom the digital strategy comprises various things, for small businesses, the ultimate agenda is to create a long-lasting presence in the industry. Therefore, no doubts that SEO brings instant recognition and visibility, but the fact that it helps build long term visibility is what makes it useful for small businesses.

 

With so many benefits, as a small business, we are sure you would be all set to avail an SEO package that suits your business. So, here we bring you some classic packages that make rounds in the business:

 

1. Launch model: As the name says, this package is suitable if you are launching a new product/service or a start-up. This package aims at setting an SEO strategy that encompasses pre-launch, the launch and post-launch visibility of the business. Depending on the gravity of the launch, the duration and strategy are defined. Once the launch is done, the agency slowly withdraws, handing over it to your team.
2. Monthly model: This model can be called by far the most comfortable and popular package. This package is ideal for small businesses, it guarantees sustainable digital business growth. As the name says, this package functions on monthly basis wherein the SEO agency takes care of the SEO in a planned way.
3. Hourly model: Just like the name, this package revolves around offering SEO services on an hourly basis. This is suitable if you are a business dealing in B2B. Wherein your SEO targets are different and not that dynamic compared to businesses in B2C.
4. Project-based: The name says it all. You are a small, growing business. Things have been smooth on social media but now you wish to create a unique campaign or wish to create a buzz to engage your existing followers and to attract new followers. That’s when the SEO agency would charge you for the time and effort that the agency would put in for that particular project.

 

Though the above-mentioned packages are the most commonly offered packages, most of SEO agencies offer customized exclusive packages as well. SEO agencies understand that every business is unique and so are their SEO requirements. The SEO elements that the agency needs to use remains the same but the combination or the ratios in which they must be used differs from client to client.

Therefore, SEO agencies though have fixed packages and tariffs, they ideally understand every client need and then based on the offer either an existing package or customized package.

So, small businesses who are looking for SEO services, remember that when you set out on finding your SEO agency, you first need to be clear of what is your SEO goal. In other words, have the following information:

 

1. What is your SEO goal. In other words, what is that you wish to achieve through SEO? Is it brand awareness, online sales, store footfall etc.
2. How long is the need: The next thing to be clear about is the time frame. Are you looking at long term sustainable solution or an instant solution? Based on this info, the agency would be able to quote you.

 

Conclusion

Thus, by now you must have got a fair idea of SEO impacts on small businesses. However, we leave you with the last thought.

“Remember there are SEO agencies and experts out there to help you build your digital presence. However, the success of any SEO package would depend on how involved and cooperative you are in the whole process. You may not know the technicality of the strategy, but is essential you know what and how things are moving. At the end of the day, it is your business and your vision. So, ensure that the same reflects in your digital presence.