Resell SEO Services – A Guide for Potential Partners

Businesses have realized the importance of digital presence. In other words, with the world shrinking into the digital space, irrespective of the size and nature of the business, every business must have a digital presence. This demand has led to a boom in digital marketing.

What is Digital marketing???

Digital marketing, in simple words, can be defined as the process of establishing, building and networking a brand image for potential customers using the internet as a medium.

When we speak of digital marketing, various aspects play a key role. However, the common thread that binds the entire digital marketing exercise is SEO.

What is SEO??

An acronym for Search Engine Optimization, SEO is the process of increasing your online presence, attracting the targetted audience to your website and thereby building your digital presence.

With such importance attached to SEO in digital brand building, businesses are looking for effective SEO services. However, SEO services call for great technical knowledge, in-depth understanding of the virtual space and a great virtual network.

That’s where “Resell SEO Services,” come into play.

What is SEO Reseller services?

As it is loud and clear that SEO services need expertise, resell SEO service providers are exactly that. In other words, these are exclusive agencies that have the expertise and offer resell SEO services on a white-label basis. These agencies work in the backend doing all your digital framework on your behalf, letting you enjoy the limelight.

So, these service providers offer their services to brands and digital marketing agencies.

So what services do these SEO reselling agencies provide?

1. competitive analysis: Be it online or offline, knowing your competition is imperative. However, when you come online, the competition becomes wider making it even more important. These agencies help you get a detailed competitive analysis that speaks about competitor’s digital share, performance, USP etc.
2. Keyword research: Like the name, keywords are the key to SEO. These agencies, depending on the nature of your business, conduct keyword research that would help you come with content that revolves around that.
3. Page Optimization: Having a website is just not enough, making it usable, attractive for your potential customers is what page optimization does.
4. Content Creation: The two pillars of SEO is the technical backend linking and the digital content used. So, these agencies help build good content that would reflect your brand image and also help you engage with your clientele.
5. Link Building: Supporting the content, these agencies help build effective link building that not only adds credibility to your business but also helps build a good digital network.

The above services show that SEO resellers are definitely capable and needed. So, what are the advantages of having resell SEO services:

1. Expertise: Hiring this agency helps you as a business to focus on your core expertise that is creating your business in a perfect way. On the other hand, it helps you have the expertise of SEO services without any addition in your full-time as manpower as these agencies work as an external party.
2. Effective marketing: As these agencies are experts, they are capable enough to create strategies as per your budgets, timelines and targets. Also, these agencies are capable of tracking the performance of the strategy for you to understand how and where your money has been spent. Also, these agencies are capable enough of tweaking the services on demand and on need.

With the digital space taken care, you, as a business, can breathe easy and focus on your business. Considering that the job of these agencies is high profile involving, your brand image, time and energy, it is very essential to choose wisely.

So, if you are looking for an SEO reselling partner, what is that you should look for?

1. The first and the foremost thing is experience and team size. In other words, while you check for an agency, look at their expertise i.e. the gamut of clients they have handled. The diverse the client list, the better it is. Also, ensure that the agency has the requirement team’s bandwidth to give you quality service.
2. Once you have an understanding of aptitude, it’s time to gauge the attitude. You need to look for an agency that has people who are open to listening to you. In short, an agency that is open to understanding your needs and backing them with their expertise. As most of the times, businesses lack knowledge, agencies tend to take charge and make the business owners secondary.
3. Communication is the crux for any association. Therefore, look for an agency that has an effective communication channel in place. An agency that keeps you informed about every stage of the conceptualization and implementation.
4. Once the key requirements are achieved, the next thing to look for is transparency. The very fact that you are hiring an agency means that you like the technical aptitude. Therefore, unless the agency is transparent enough, there is a possibility of being fooled about the services and their impact. Therefore, choose an agency that keeps all the operations transparent and keeps you informed.
5. Most of the agencies refrain from giving reports because reports are proof of the success of the strategies. However, as a business hiring an agency, you have all the right to get access to reports. Therefore, choose an agency, that is open to share reports and make them a part of the work association.
6. Lastly, comes the deciding factor i.e. commercials. When you are looking for an agency, look for someone who is ready to customize services based on your budget instead of demanding certain budgets. Being flexible on the commercials also shows the agency’s ability to understand and exploit the digital space.

With these parameters as your yardstick, you can be assured of finding an agency that would give you the best customized services. However, once you finalize the agency, the first step before you start the association is to give a clear brief of your business, brand story, and vision. Set clear targets of what you are expecting of the association so that all are on the same page.