How to prepare an SEO reseller plan: Roadmap to a successful campaign

SEO is the most in-demand digital marketing services, owing to its importance in boosting brand value, driving higher online audience, increasing conversion ratio, generating better leads, driving higher ROIs, and many more. From small and medium scale companies to enterprises, almost everyone is in need to professional and experience SEO services. This is where the concept of SEO reseller plan comes into the play. It enables a digital marketing agency to provide white-label SEO services to other agencies, which further rebrand the services and extend the support to the end customers.

If you are planning to outsource SEO reseller service, forming a prior plan with optimal strategies and well-defined dynamics is crucial. This way the reseller agency can easily acquire detailed business requirements and clarity about your campaign objectives and goals. Considering this, we have illustrated a few ways of preparing the best SEO reseller plan for making the campaign a grand success.

Benefits of using a SEO reseller plan for your campaigns

Before discussing the steps to create the SEO reseller plans, let’s have a quick look at its benefits for your campaigns. This way you can make a well-informed decision that won’t disrupt your business process or impact the target audience negatively.

1. With a third-party SEO reseller agency handling all the important aspects of digital marketing campaign, you can easily focus on your business’s core competencies. There is no doubt that SEO is a complex subject and cannot be handled with mere knowledge having no hands-on experience. That’s why it’s better to let knowledgeable and expert professionals handle the SEO domain while you focus on business core areas you have expertise in. 
2. Let’s say your client first wanted a few pages whose content need to be optimized for higher SERP ranking and better online visibility. Your in-house SEO team or a contracting freelancer can easily meet such smaller project requirements without any hassle. But when the same requirement includes blogging, local SEO, and technical SEO, you should opt for a SEO reseller plan where the agency will offer you higher scalability as per your business needs.
3. With SEO reseller services, you will be able to work with experienced and niche-specific professionals having in-depth knowledge about various aspects of SEO, understanding about the changing market trends, and many more. This way the success rate of the digital campaigns will accentuate by several folds. 
4. Last but not the least, most SEO resellers offer on-demand services with no hassle of buying a subscription or working on billables. As a result, you will be able to save a substantial amount of money invested in outsourcing white-label SEO services to the reseller agency. Besides, several agencies offer customizable cost structures that can be scaled as per your business needs without adding any overheads. 

How to prepare a SEO reseller plan like a pro?

While outsourcing white-label SEO services seems to be enticing and quite beneficial, you should prepare a proper SEO reseller plan. This way you won’t have to start from the scratch while outsourcing the services or deal with consequences of not being able to fulfill your client expectations. So, to help you out, we have explained the steps of preparing the reseller plan like an expert. 

Defining the campaign objectives

First of all, you need to define the campaign objectives to be fulfilled through the SEO services. You need to rely on the combination of goals and objectives and define them through quantitative metrics for further tracking and analysis. For instance, let’s suppose your client wants to generate higher leads through the digital campaigns. Here, the goal will be to generate higher leads and to measure its achievability, you can define quantitative objectives including keyword ranking, usage of online directories and listing, and content optimization. The main purpose of defining the campaign goals and objectives is to have a clear picture about your client requirements and design the SEO strategies accordingly.

Conducting SEO audit

Your client has an existing website or digital platform with pre-implemented SEO strategies. One of the major steps to design SEO reseller plans is conducting a thorough and in-depth SEO audit. Here, you need to analyze and monitor the concerned website based on a few metrics, like keywords integrated, content relevance, loading time, online visibility, and so on. This way you can obtain a clear picture of the areas where further revamping is needed through SEO reseller services so that the campaign can become a huge success. For instance, let’s say the website content is lacking appropriate websites or has dead backlinks. If you want to redirect your target audience to the website through the campaign platform, optimizing the website with proper keywords and live backlinks is crucial. 

Data-driven recommendations

SEO is an ongoing process, which means the strategies need to be improved and executed continuously for keeping the website optimization level quite high. To do so, you need to prepare the SEO reseller plan based on the analytical results obtained from the audit. Also, you need to decide the changes need to be done and devise the solutions accordingly so that the campaign objectives and goals can be achieved easily post implementation. 

Planning tracking and reporting metrics

You need to know if the campaign is moving towards the expected success or not. It can be done through appropriate tracking and reporting metrics based on which you can track the campaign’s performance and analyze the SEO strategies. This is one of the most crucial phases where you should include the tracking and reporting metrics based on the campaign objectives, market trends, target audience, and many other such factors. 

Conclusion 

With this detailed guide, you now have clarity about the benefits of outsourcing white-label SEO services to a reseller agency who can help you achieve better success in the campaign results. However, ensure to devise the SEO reseller plans as per the checklist described above to avoid business disruptions, monetary loss, demeaning brand value, and loss of target audience.