Published by admin September 21st, 2022
Whenever you search on Google, you’ll notice a section on the results page called “People Also Search For”. This box includes a list of related keywords that other people have searched for.
This can be a great way to come up with new ideas for content, as well as get an idea of what people are looking for.
In this guide, we’ll go over everything you need to know about the PASF or People Also Search For features, usability, and more.
Table Of Contents
What exactly is People Also Search For?
The PAA or the PASF box, or People Also Searched For, is a feature on Google that displays a list of related keywords. This “people also ask for” appear on the results page after someone searches for a keyword or phrase.
The “Google also search for” can be a great way to come up with new ideas for content, as well as get a notion of what people are curious about. Moreover, these little brief drop-downs can help you in your SEO journey. It can give you an insight on how to target new keywords, or even understand your user’s behavior.
Whether you’re a content creator, content writer, or SEO professional, understanding how the people also ask box works is important. In this guide, we’ll go over everything you need to know about this feature.
The first and most important thing you can do with PASF is to gather related keywords. This is valuable for a few reasons:
By understanding the related keywords, you can get an idea of what people are curious to explore. This can give you valuable insights into what to write about next. You can use related keywords to help boost your SEO. For example, if you notice that a related keyword has a high search volume but low competition, you may want to consider targeting that keyword.
The related keywords are generated based on what other people have searched for. You can use the PASF box to get an idea of what people are actually searching for, rather than relying on keyword research tools.
As these keywords are suggested by Google, the accuracy level is really high. To get started, simply enter a keyword into Google and scroll down to the PASF box. You’ll see a list of related keywords that you can add to your list.
Make sure to check the search volume and competition for each keyword before adding it to your list. You can use a tool like Moz or SEMrush to do this. Once you have a list of related keywords, you can start creating content around them.
There are a few key reasons why related keywords are important for your business:
They boost SEO:
One of the main benefits of related keywords is that they can help improve your SEO. This is because Google takes into account the search intent when ranking websites. For example, if someone searches for the keyword “buy shoes”, Google will assume that the person is looking to purchase shoes. As a result, websites that sell shoes will be more likely to rank for that keyword.
If you can identify the related keywords that are associated with your main keyword, you can use those keywords to help improve your SEO. For example, if you sell shoes, you may want to target the related keywords “buy shoes online”, “shoe store”, and “online shoe store”. By targeting these related keywords, you can improve your chances of ranking for your main keyword.
They help you understand your customers:
Another benefit of related keywords is that they can help you understand your customers. Despite doing extensive research, there is a possibility to miss out on important keywords and it’s where related keywords come into play. It’s the smartest, easiest, and free method of getting ideas for content, as well as understanding the trends in customer behavior.
Once you identify new keywords, you can update your existing landing pages, and blog posts, or even create new pieces of content around those keywords. This will help you attract more organic traffic and boost your conversion rate.
You gain a competitive edge:
Related keywords can also give you a competitive edge. This is because most businesses don’t bother to target related keywords. They focus on the main keyword and forget about the others. However, by targeting related keywords, you can get ahead of your competition and rank higher on search engine results pages.
How to take advantage the of “people also search for” feature?
There are several ways, you can improve the content generation process by leveraging the PASF feature.
For content idea generation:
If you are having a hard time coming up with new content ideas, the PAA box can be a great way to get some inspiration. You’ll get a comprehensive list of keywords that you can leverage as ideas for new content.
For example, let’s say you write about health and fitness. You could enter the keyword “exercise” into Google and scroll down to the PASF box. From there, you would see a list of related keywords, such as “fitness”, “workout”, and “gym”. These could be used as ideas for new articles or blog posts.
To make your blog keywords rich:
If you want to make sure your blog post is keyword rich, the PASF box can be a great way to find new keywords to target. Once you gather the keywords that the audience wants to explore, you can work them into your blog post.
This will help improve your SEO and ensure that your blog post is relevant to what users are actually searching for. For example, if you’re writing on the advantages of blockchain for businesses then you will want to make sure to include relevant keywords such as “decentralized”, “transparency”, and “cryptocurrency”.
To get an idea of what people want to read:
Sometimes it becomes difficult for marketers and writers to keep up with the latest trends. Google’s PASF box can be a great way to get an idea of what people are inquisitive to explore. These keywords are sometimes not even found in SEO tools because they are so new.
By understanding the related keywords, you can get an idea of how to proceed with the content. This can give you valuable insights into what to write about next. For example, if you’re a fashion blogger, you could enter the keyword “dress” into Google and scroll down to the “people also search for” box.
From there, you would see a list of related keywords, such as “wedding dress”, “prom dress”, and “cocktail dress”. This can give you valuable insights into what people are interested in and help you generate content ideas.
PPC is the most effective way to drive traffic to your website. And, with the help of related keywords, you can take your PPC campaigns to the next level. You can use related keywords to create more targeted ads. This will help you attract the right people to your website and improve your conversion rate.
For example, if you sell women’s clothing, you could create an ad targeting the keyword “prom dress”. This would attract people who are specifically inquisitive about buying a prom dress. By targeting related keywords, you can create more targeted ads that attract the right people to your website. Below are some benefits of using related keywords in PPC:
You get low competition keywords:
Finding low-competition keywords is essential for a successful PPC campaign. And, with the help of related keywords, you can find low-competition keywords that you can target. These keywords will help you get more clicks and conversions.
You can target long-tail keywords:
Long-tail keywords are important for a successful PPC campaign. And, with the help of related keywords, you can find long-tail keywords that you can target. These keywords are less competitive and will help you get more clicks and conversions.
Create an SEO-friendly FAQ section for your website
FAQs are pillars for stronger SEO of your website and can be a great asset if used properly. You can use related keywords to create an SEO-friendly FAQ section for your website. This will help you rank higher in the search engine results pages and get more traffic to your website.
For example, if you’re a web development company, you could create an FAQ section with the keyword “web development”. This would help you rank higher in the search engine results pages for the keyword “web development”. FAQs help you rank on the rich snippets on the SERP, which can help you attract more clicks and traffic to your website.
Social media marketing is a great way to reach out to your target audience. And, with the help of related keywords, you can create more targeted content for your social media marketing. This will help you attract more people to your social media pages and improve your engagement rates.
For example, if you’re a travel company, you could use the keyword “vacation planning” in your social media marketing. This would help you attract people who are interested in vacation planning. By using related keywords, you can create more targeted content for your social media marketing.
Email marketing is a great way to reach out to your target audience. And, with the help of related keywords, you can create more targeted email campaigns. This will help you improve your open rates and click-through rates.
For example, if you’re a clothing company, you could use these related keywords in your email marketing: “women’s clothing”, “men’s clothing”, and “children’s clothing”. This would help you attract people who want to buy clothes. By using related keywords, you can create more targeted email campaigns.
Using these related keywords is an excellent move to boost SEO but you need to keep certain things in mind to get the best out of them:
Always check the search volume:
One of the most important things to do while using related keywords is to check the search volume. This will help you find out how many people are actually searching for these keywords. If the search volume is low, it’s not worth targeting these keywords. Don’t include the keywords just because they’re appearing as related keywords.
Check the competition:
Another important thing to do is to check the competition for these keywords. If the competition is high, it’s not worth targeting these keywords. You need to find keywords that have low competition so that you can easily rank for them. You can use your SEO tools to check the competition for these keywords.
Understand the intent of the keywords:
When you’re using related keywords, it’s important to know the exact intent of the keywords. This will help you create better content that is relevant to your business. There are different types of intents:
• Navigational intent: individuals who are searching for a specific website
• Informational intent: people who are looking for information about a certain topic
• Transactional intent: people who are searching to buy something
Use Google Trends to check keywords:
Google Trends is a great tool to use to check the popularity of keywords. This will help you find out which keywords are trending and how popular they are. You can use this information to decide which keywords to target. Google Trends let you filter the results by country, so you can see which keywords are popular in your country.
Their positions can change:
The position of related keywords can change depending on the search intent. For example, if someone is looking for a specific website, the navigational intent keywords will be at the top of the list. But, if someone is looking for information about a certain topic, the informational keywords will be at the top of the list.
How to maximize the potential of this feature?
There are a few things you can do to maximize the potential of this feature:
Always use relevant keywords:
The most important thing to do is to use relevant keywords. This will help you attract the right audience and improve your SEO. Moreover, the readability of your content will also improve. You can use these keywords in your titles, meta descriptions, and in your content.
Use different keyword research tools:
There are a variety of keyword research tools available online. You can use these tools to find the right keywords for your business. You can also track the performance of the keywords to understand which keywords are working for you and which ones are not.
Use high-quality content:
Another important thing to do is to use high-quality content. This will help you rank higher in the search engine results pages and attract more traffic to your website. Once you have collected all the relevant keywords, you need to create content that is better than your competitor’s content.
You need to include the relevant keywords in your title and meta tags. However, while using keywords in your title and meta tags, you need to make sure that you don’t stuff them. This will result in a penalty from the search engine
Use keyword-rich anchor text:
If you’re linking to your website from other websites, you need to use keyword-rich anchor text. Using these related keywords will help you rank higher on the search engine results pages.
Use Google Analytics to track progress:
Google Analytics is a great tool to track your progress. You can use this tool to see how your website is performing and what changes you need to make to improve your SEO.
By following these tips, you can maximize the potential of this feature and improve your SEO. Moreover, keep experimenting with different keywords and strategies to find what works best for your business.
Wrapping up!
“People also search for” keywords are important for SEO and content marketing. If you’re not using these related keywords, you’re missing out on a great opportunity to improve your SEO and bring more traffic to your website. Moreover, invest your time in doing quality research to find the right keywords for your business.
You can also hire an SEO agency to perform in-depth SEO in which they will cover all the aspects of SEO including keyword research, on-page optimization, and off-page optimization. However, make sure to hire a reputable agency with a proven track record. The agency will help you get ahead of your competition and improve your SEO.
Dive into this advanced guide on keyword research and start using related keywords to improve your SEO. You can easily find related keywords using different keywords using this method and track their progress using Google Analytics. This will help you understand what works best for your business and enable you to make the necessary changes to improve your SEO