How to Optimize Your Website for SEO and Conversions

The moment you decide to foray into the digital space, the first thing that you must have is a website. A website is your official identity in the digital space.

The fact that a lot of thought process is involved in designing and creating a website proves the impact a website on business and visitors. SEO experts also vouch that website plays a key role in conversions. Ideally, 2% is considered to be a great conversion rate as the maximum conversion rate that websites observe is 0.1 to 0.2%.

So, you may ask, why is SEO website optimization needed???

1. Helps build organic visibility
2. If you an e-commerce website, then it helps sales
3. Helps build network
4. The visitor may not take your services immediately, but SEO optimized website would definitely ensure to create a connection with the visitor and make the visitor impact.

Thus, it is loud and clear that website optimization is a must and also a kickstart to building that entire digital presence. Now the next question arises how to achieve it???

So, here we bring you some simple yet effective tips that would help SEO website optimization for better conversions:

1. Content is the king: “What got you here, will not take you there,” says a popular quote. With a perfect backlink and keyword optimization, you have managed to attract visitors to your website. However, once a visitor comes to your website, it is the content that decides whether you could engage the visitor, convert the visitor or connect with the visitor. Therefore, your website content matters a lot. Thus, the first tip to create conversions is to keep your website content, crisp, to the point, and engaging. When a visitor lands at your website, it means he/she is seeking some information. Ensure that content caters to that. While creating content, conducting keyword research, and infusing them in the right way into the overall content is the crux. Remember that, keywords would get you traction, but it’s the story of creativity in the content that would sell you. Therefore, try having the right balance of keywords in the content.
2. Design is the catch: Many times, it is observed that businesses try to make their websites flashy and grand. In this pursuit, they lose out on the elements that can actually affect your website conversion. A well-designed website must be clean, crisp, and devoid of distractions like too much moving content, fields to navigate, and more. An ideal website must be not more than 5 core fields. Using too many elements can actually slow the process of loading the webpage, which in turn can make the visitor move off even before the site loads.
3. Pop it up: SEO experts say that adding pop-ups to your website increases the probability of conversion. An average conversion rate is nearly 3% but this can be increased to almost 9% if the pop-ups are effective. Use pop-ups for giving offers, discounts, and other freebies so that you get a click from your visitor. Don’t let your pop-up hover too long and lastly, let the visitor be able to close the pop-up without any hassles.
4. Testimonials and reviews: As a buyer/user you definitely wish to choose a brand that’s tested and proven. Isn’t it??? This rule applies to your prospective customers as well. Therefore, one easy and effective way of increasing conversions on your website is to add reviews, feedbacks, and testimonials. Adding this in the first frame of your website that’s visible when a visitor land is the best. This gives the visitor an instant relief that if they wish to try you, they are safe.
5. Have a CTA: Be it purposefully or because of random surfing, when a visitor comes to your website, you must call for action. That’s where your CTA pop-up or hover comes into the picture. If someone has visited with purpose, then this CTA helps the visitor to get to the point without surfing the whole website nor losing on trying your service/product. On the other hand for random visitors, who are like offline window shoppers, CTA windows are a great way to engage and create a need for visitors to actually become customers.
6. Talk it live: Adding live chat widows to your website has become quite a hit. These live chats not only help you identify serious customers, interact with them and address their queries and also help them convert into customers as well.
7. Make it mobile-friendly: Gone are the days when people used to surf websites only through systems. Now the world has shrunk to mobiles. From surfing to mailing to closing deals, everything happens over a smartphone. Therefore, when you are designing your website, ensure that it loads as smoothly as possible and is equally easy and hassle-free to surf as well.
8. Audit regularly: Creating and hosting a website is not a one-time affair but a continuous process. Adding new features, updating it with recent testimonials and achievements, dapping it with new offers, and redesigning the look are things that you need to keep on doing on regular basis, to give your visitors a dynamic and engaging experience. On the technical side, auditing the backend SEO tools, meta tags and other links that help build website hits and conversions must also be done.

The above being the main contributors to website SEO and conversion, there are many more tools and techniques that one can use based on the kind of your business. Therefore, it is recommended to surf your competitor’s websites on and off. This not only gives you a glimpse of how the industry is functioning but also lets you understand or experience things from a visitor’s perspective. It also helps you identify that you could do embrace what your competitor is not doing. This will ultimately become a reward. However, if you feel that you don’t have the time and skill to maintain and develop your website, you can as well hire an SEO service provider who would provide website SEO and conversion services.