10 Link Building Services That Actually Work 2021

Being and building your online presence calls for smart work. It is an extremely dynamic process. Search Engine Optimization is the keyword that defines your online success. It is a known fact that SEO comprises various aspects that cater to a gamut of elements of your online presence. One such SEO aspect that is considered crucial and a key element of online success is Link Building, alias backlinks, alias hyperlinks.

So, what is Link Building?

In the SEO language, link building can be defined as the process of building your online network and credibility by getting mentions or backlinks from third parties like websites, social media platforms, blogs etc.

As much as it is effective, it is equally tedious and calls for expert knowledge because while you do backlinking you need to remember the following points:

1. Who is the third party who is offering a backlink?
2. How will that benefit your business??
3. Is the third party a relevant source
4. Is the third part a credible source?
5. Is the source paid or organic
6. How to make the best of the backlink.

Feels unfamiliar right??? That’s where hiring an expert or agency that offers link-building services makes the difference. Yes, of course, you may say. But, before you hire one, it is essential that you, as a business, have a brief idea of link-building services that would actually work. This leaves no chance of you being fooled or exploited by an agency or expert when you hire. So, here we bring you 10 link building services that actually work:

1. Smart Guest Blogging: Off late blogs have gained momentum as one of the key elements of gaining online visibility. However, the question is here, are these blogs being used strategically to create that digital impact? That’s where you need to be smart when you are dealing with guest blogs. Points to remember are:

• • look for guest bloggers who are not just making a blog mention but are also open to sharing the blog on their social media
  • Depending on what your goal is, choose blogs accordingly. For example: if your target is to be in the Top 10 of Google search then dealing with blogs that are in the top search is ideal
  • The purpose of any blog is to attract an audience. Therefore, choose blogs that target audience that is your target audience too.

2. Implement Infographics: Infographics have proved to be a great of way catching attention. Instead of content that is filled with text, try infusing infographics into your blogs. Statistics say that blogs with infographics attract nearly 30% more backlinks than blog posts with complete text.
3. Explore and exploit social media: The one thing that has become part of everyone’s routine is sharing, surfing, and scanning social media. From networking to selling and spreading awareness, social media has proved to be the most effective tool. Therefore, as a business, you must and should make use of social media. Following the right people, sharing, and collaborating with the right handles on social media can help you gain backlinks in the form of mentions and reshares. To achieve this, you need to keep your social media handles active with interesting and engaging content. Keep an eye on what’s happening on social media. What your competitors are doing on social media.
4. Local Citation: How would someone reach your house when they don’t have the information of where you live??? isn’t it? The same logic works for your business as well. That’s what local citation helps you with. The first step while building an online presence is to ensure that your business presence is completely existing. Your target audience needs to know that you as a business exist and also about the products and services that you offer. This can be achieved only when your business appears in the top Google search when someone looks for something that you offer. For example: if someone searches for ethnic cotton, women’s apparel and if you are a business that offers the same, then your business name must pop up in the list of top 10 businesses that offer the search. For this, Google must know what you offer, where are you located and how to reach you.
5. Register on as many online directories as possible. These listings are free.
6. Plan for a Podcast: Amidst the above-mentioned link-building ideas that have been there for a long time, here comes a new edition i.e. podcast. In recent times, podcasts have redefined digital marketing scenarios. Few years podcast was not at all in the run, but now its is one of the fastest-growing industry. Podcasts are streamed on-demand on the internet. This means Podcasts have actual and active clientele. Therefore, if you know your target audience, associating with a podcast that caters to that audience and then infusing your brand into it, can prove to be an effective marketing technique. The fact that podcasts play not just on apps like iTunes or YouTube but also on websites increases conversion, more reach out, and backlinks as well.
7. Videos sell: “You remember what you see,” this phrase holds great importance in digital marketing. Statistics show that videos pull more traction compared to text. That’s because videos help reach out to a wider audience, can engage in a better way, and can be shared. For example, you are into organic foods then making an informative video on what and why one should switch to organic foods would help individuals. By doing this you not only speak what your business does but also increase goodwill, probability of the video being shared as well.
8. Cross-pollination is another technique that creates a win-win situation. Identify handles and blogs wherein you share a common interest. Create a common story to tell and mention each other. This would help build a network and reach organically.
9. Infusing contextual links to a blog can help build backlinks
10. Lastly, identify PR’s that lead your industry. These guys unknowingly build great backlinks as they constantly share media stories about the industry trends.

So, with these pointers, you are all set to venture into an effective link-building journey.