Importance of SEO for Startup Business

Statistics show that, in the year 2021, India ranked 2nd in the list of the number of startups every year that country has. Almost 8000+ startups popped in India. This clearly shows that startups are in vogue.

Thanks to the consumers who have been quite welcoming and encouraging of new ideas, products, and services. The amalgamation of this consumer behavioural change and the digital boom can be considered the root cause of the startup trend.

Gone are the days when setting up a business was a task in itself. Now, with the world shrinking to the virtual space, all you need is a great idea and a team to implement the same. Most of the startups these days operate on the virtual with very less or zero physical presence.

Irrespective of your operation style, the fact remains that startups cannot avoid digital marketing. This in turn means that they cannot forego SEO. However, we bring you in detail what makes SEO for startup business indispensable:

 

1. • The first page is the first impression. Experts say that people who shop online, do not go past the first page results of Google. This means, that you as a startup must and should have yourself on that first page of the top 10 names to just get visible. But to get clicked, you ideally need to be in the top 3.

 

• • A recent study shows that most of the shopping happens through smartphones. SEO helps you create that digital presence that is accessible smoothly with impeccable user experience from all kinds of gadgets like laptops, desktops, mobiles and more.

 

• • It is a known fact that the SEO world revolves around keywords. However, these keywords keep changing constantly. Wondering why??? The industry as such is volatile and dynamic. Therefore, businesses change, customers change, customer tastes change and more. With these changes, the keywords change too. To keep up the pace, it is therefore suggested to hire SEO services.

 

• • Just like the keywords, the virtual world as such is dynamic too. Google, the biggest online platform keeps updating the search algorithms often. As a business, it would definitely be for you to first identify the change and then learn to stay abreast. However, with an SEO agency, it would become quite easy.

 

• • Considering that as a startup, your primary goal is visibility, SEO can be called the only way to create that initial bang on digital presence. As SEO focuses on almost every aspect of your digital presence i.e. website on-page and off-page, backlinks and more, it ensures that you are made visible in all possible ways of search. In other words, SEO helps you get visible no matter how your target is searching.

 

• • The success of your digital presence greatly depends on user experience. This means, that how fast your customer finds you, how smooth he/she is able to navigate on your website, how aptly your customer is led to the product/service they are looking and how swiftly the customer checks out. SEO is the tool that makes this whole digital experience smooth, engaging and hassle-free.

 

• • As a startup you may feel, you have no competitors. You are partially right and partially not. Yes, as you are a startup, you definitely are different from others in the market. However, that alone doesn’t emphasize you don’t have competition. Yes, you don’t have direct competition, but you definitely overall industry competition. As a startup you are not only aiming to covey what makes you different, thereby attracting customers that already existing businesses have followed by new customers. This market capturing needs an indepth understanding of what other industry players are doing, what your customers like and who are your customers. Based on this information you will be able to dive through the digital market. Tiring isn’t it??? That’s why you need SEO.

 

• • For startups who are solely depending on digital presence, your website matters a lot. Right from the look, the URL, the content, the navigation and much more goes into making that user-friendly website. That’s where SEO comes to your rescue.

 

• • Though customers these days are quite open to experimenting and exploring new products and services, it is not to be forgotten that this is done based on some calculation. That calculation is nothing but trust or credibility. So, how do you believe credibility? That’s where SEO with its tools like backlinks, citations and local SEO, helps you get the right reviews, testimonials and tags from other reputed blogs or platforms, that help you create your image.

 

• • Statistics show that people nearly spend 3 hours a day on social media browsing. This includes exploration and purchase as well. Therefore, as a business, you definitely need to be on social media. Now when we speak of social media, there are many platforms, that operate with different algorithms and content needs. Firstly, you need to know what will be the ratio of your business presence on each platform, what will be the content strategy, the content release and more. Exhausting isn’t it??? That’s where your SEO comes to your rescue.

 

• • Marketing experts vouch for the fact that SEO is a cost-effective marketing solution, compared to other marketing tools. However, the hook here is, SEO proves to be cost-effective when done right. You may think that you could do it yourself by hiring an in-house team or by yourself. But, believe it or not, both cost you a lot. Therefore, SEO proves to be cost-effective when you hire an agency because

 

• You first save that extra money that you would spend if you had to hire an entire SEO team
• Two you would save that money that you may lose, due to a lack of experience in handling SEO.
• When experts take charge, SEO is done in the right way.

 

Now that you have a clear picture of why SEO for startup business is mandatory, go out there and find your SEO partner to set out on creating a successful startup story.