There is a lot that is part of your on-page SEO and you should make sure that you are using it to fully optimize your website. If you aren’t aware of what is required, then it won’t be as easy for you to complete the task, so here is a complete checklist of what you need to be doing for this. Keep reading on to find out more about how to optimize your website to the best of your ability.
One should always be aware of what needs to be done when it comes to optimizing your on-page seo and here are a few of the top steps to follow.
The first step that you need to be doing is the necessary SERP research. You should input some of your keywords into Google and see what happens and this can help to figure out what is being pulled up. If there are any gaps, then think about how you can fill them with your own content.
The next thing you need to be doing is keyword research and there are numerous tools that can help you with this. Also, consider using synonyms and long-tail keywords during this point so that you can create easier to read section titles while utilizing and optimizing for voice searches.
You are also going to want to ensure that you are not only choosing short URLs, but also those that are descriptive. Try to keep them to 3 to 5 words maximum rather than longer ones, which are preferred by Google and other search engines. The easier the URLs are to read and understand, the more likely guests are to click them and Google will rank them higher too.
If you are using title tags or even if you aren’t using them, then you need to ensure that you are cleaning them up. These should be using some of your keywords to give a short description of what the page would hold and what would be displayed during the search results. Try to keep it to 50 to 60 characters using one of your top keywords along with other pertinent and eye-catching information.
These are the H2 tags and they are often used in the content to create it into scannable and logical blocks. This can make the content easier and more friendly for the user to read and you want to ensure it is easy to read on the user. Make sure your headings are clear and concise and you can use numerous of these tags in your content.
These are just small snippets of related text that would describe the content of your page. Sometimes these are shown by Google, but sometimes they aren’t depending on if there is more relevant content within the article. These should be kept short and sweet, but you can leave it up to 100 to 150 characters before it gets cut-off by Google.
The most vital thing that you can do for your website is to create high quality, long-form, and relevant content. You need to find out what your readers want to know about and then create the content for that. The longer your article the better since they perform at higher levels during search results and they make it easier for you to use your keywords in various formats.
There are various words that are modifiers like review, guide, best, 2020 and you should ensure that you are using these in your keywords as well as your titles. This means that you are going to have more modifications and variations of your keywords that you can try to aim and rank for.
These days one of the most common and eye-catching content is multimedia and that is why you should be using it. More people watch videos and view infographics rather than reading content, so make sure that you are using these on your website and content when you are posting.
When you are using images you need to ensure that you are utilizing the image descriptions as well as alt tags. These can help you to describe what is being shown in the image or the video, which can help Google to throw up your page when these keywords are used.
Also, make sure that when you are creating the content that you are utilizing the internal links that you have. This means that you should be connecting various keywords or phrases in your content to other relevant pages on your website. The more you are linking to internal pages, then the more information your users can find and read about.
The final thing that you should be doing is creating a page for FAQs or those commonly asked questions. These can be used as featured snippets and they are there to answer specific questions that the users might have. These snippets might pop-up at the top of the search engine results and are often the first thing users click on.
Ensure that you are thinking about all of these items when you are doing your on-page SEO and that you are checking them off as you are going through them.
The more you know about optimizing your website, then the easier it can be for you to do your on-page SEO. You should ensure that you are using the right keywords, which should be chosen after research, and that you are doing the necessary SERP research as well. You also want to be using images, multimedia, and other items that will draw the attention of the user and reader to your page. Internal links and FAQ should also be utilized to ensure that they are giving the user more content to look at and you can pop-up on the top of the results.