Published by admin August 13th, 2021
“Search Engine Optimization alias SEO,” is the word that buzzes on the virtual world. It is the key to virtual success. In other words, it’s a powerful tool that would help businesses to attain the targeted virtual presence. This understanding has led to an increase in the demand for SEO services. Almost every business, irrespective of its size and stature, is foraying on to the virtual world. Thus every business needs SEO for sustainability.
It’s a great business opportunity but is equally risky if you don’t have the SEO bandwidth. So, what do you??? Your obvious and immediate answer would be, have a team for the same because you know there is a huge demand for the same. But before that, here is something that you know.
Wanting to provide SEO services is a great decision, but wanting to do that by creating a team or by yourself may not be a good idea for the following reasons:
- providing SEO services would need experts with in-depth knowledge of SEO tools and techniques.
- These experts are expensive when it comes to hiring them on the payroll.
- Also, finding these experts is a task in itself.
- Hiring and creating an exclusive SEO team would mean an increase in the company’s overhead cost.
- Also, hiring and creating an exclusive SEO team would be time-consuming and you may lose your clients by the time you get your team in place.
- Considering that you are unaware of the dynamics of SEO, you may stake your reputation as an agency.
So, is it a bad idea to offer SEO services??? The answer is NO. Adding SEO services to your portfolio is definitely a great business perspective. But, wanting to achieve this by setting up a team in house is not a great idea. So, what’s the solution??? There comes your white label reseller program.
What Is A White Label Reseller Program?
It is nothing but the process of associating with an already existing SEO agency to which you will outsource all the SEO activities. However, from the client’s perspective, the SEO agency remains hidden or irrelevant as you continue to be the point of contact or face of the association.
In short, availing white label reseller program means providing SEO services that are performed by the SEO agency, but are offered under your brand name. So, before you think, if this is viable, here are some of the key benefits of the same:
- Low investment: When you associate with an SEO agency, you don’t have to hire any team as the agency already would have a team that is adept at all SEO activities. In other words, the agency would have all the manpower and they would work at the agency’s house. Thus, you have no pressure of having a space to accommodate the team nor have the pressure of deciding the salaries of the manpower. All you need is to decide a fixed amount that you would pay on either a project basis or a monthly basis.
- High on quality: The fact that these SEO agencies exclusively deal in providing SEO services, you can be sure of the quality of services. The agency would have a team that would have in-depth knowledge of all SEO services and tools that would help them create SEO strategies for all business types and within all kinds of budgets.
- Helps you focus on your core competence: With all the SEO services outsourced, you don’t have to bother about the implementation of the same. Thus, you have the free time and space to focus on your core competency i.e. business development.
- Helps increase customer base: When you associate with an SEO agency, you are sure of the quality of services, therefore, you can confidently pitch your services to wider customers. This increases your scope of work, resulting in to increase in business revenues.
In addition, to the above-mentioned key benefits, there are many more benefits with the white label reseller program. Considering there has been an increase in the demand for the white label reseller program, a lot of agencies are flocking in the market. So, here are some pointers that you must remember while associating with an SEO agency to ensure that you avail all the benefits:
- Check whether the agency has the required expertise, manpower bandwidth and bandwidth to take work. In other words, ensure that you have a thorough understanding of the agency’s abilities in terms of the expertise of manpower and the gamut of SEO services it offers.
- Check the previous works of the agency. The agency may have the expertise to handle SEO works, but what is previous experience of the agency. In other words, what are the kind of clients that the agency has dealt with. What was the nature and size of the business? What was the size and nature of the SEO services provided. These are some of the questions that will help you understand whether the agency can handle the kind of clientele you are pitching. This is also for you to understand what kind of clients you must pitch.
- Understand the agency’s working style. As you are the one who will be dealing with the clients, it would be your task to negotiate and finalise the budget. Therefore, try finding an agency that is capable of customizing offers. Because starting a new service of providing SEO services will prove beneficial, only if you make the best out of it, in terms of money and expertise.
Though the white label reseller program helps you ease out from the work pressure, it is to be remembered that as an agency, you must remember that regular reviews and monitoring of the work is mandatory.
Thus, no matter what kind of white label reseller program you are looking for, you must ensure that you find the right one. A simple online search wouldn’t help. You need to dig deep into the agency’s abilities. However, considering the results the collaboration gives, the effort seems worth it.
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