5 Free SEO Tools that Every Marketer Needs to Use

Published by June 24th, 2020

Free SEO Tools

There are numerous tools that you could use as a marketer and you need to be aware of which ones are the best. There are going to be plenty of options that are out there and you should make sure that you are doing your research so that you can pick the right one. Here are just 5 of the best SEO tools that are free that you should make sure that you are using when you are doing your marketing jobs.

Google Analytics

If you are hoping to understand everything in regards to your target audience and those people who are visiting your website, then you need to use Google Analytics. You can track a huge array of data in different categories, such as:

  • Conversions
  • Behavior
  • Acquisition
  • Audience
  • Real-Time

You can find all types of data related to traffic in the Acquisition tab and you can use this to understand fully where the traffic is being directed from. This would then help you to adjust the strategy that you are using for digital marketing to use the best channels. This is the easiest way to find out all of the information that you might need regarding traffic.

Google PageSpeed Insights

When SEO was new there wasn’t much that the search engines thought about the loading speed of the websites. However, this has changed significantly and it has a huge impact on your ranking, which means you need to use the PageSpeed Insights tool from Google. You can enter the chosen URL and the results page would give you a wide array of details, such as:

  • Things you should think about fixing
  • User experience
  • Speed

Ideally, the score that you are getting should be around 100 and if you are finding that it is lower than that, then you should fix items. You can get a higher score simply by fixing the items that they are suggesting, which would help to increase the speed for loading.

SEO SiteCheckup

If you think that SEO is advanced and complex and that you can’t deal with it, then you need to download SEO SiteCheckup. This tool can make sure that everything is working and it has plenty of features that you would be able to use, including:

  • SEO issue analysis
  • Monitoring of competition
  • SEO monitoring
  • Creation of SEO based reports

If you are hoping to find out all of this information, then you should make sure to check out this tool. You want to try to get a perfect score for your website, which would tell you that you are doing everything right. This is a great tool that will help you to find out just where your website stands and what needs to be fixed.


For those who want to keep an eye on their competition, then the SpyFU tool is going to be great. You can do your own research, but it would take a lot of tracking and reviewing what is happening with them and you might not have that much time. This one would help you to see exactly what the competition is up to and you just need to input the URL of the competition. This will give you plenty of information like:

  • Inbound links
  • Ranking history
  • Top keywords
  • Shared keywords

The more you know about the competition and who you are dealing with, then the easier you would be able to change what is happening and your current strategy. This would also help you to find various keywords that you might be able to change up and use for your business that the competition is also using.

Social Mention

Knowing when your business is being mentioned on social media networks is important and Social Mention can help you. You simply need to start using this tool for a “real-time social media search and analysis” and this is an extremely basic tool. However, it allows you to find out whenever your business is being talked about on social media so you can respond. You can set it up so it uses specific keywords if necessary and it would alert you whenever they are mentioned.

Finding the right tools that are free are important for any marketing, especially when it comes to SEO. You should ensure that you are tracking the traffic that is coming to your site and finding out where they are coming from and what keywords they are using. Also, you want to use the right tools to keep track of your competition and even when your keywords or business name are being mentioned on social media platforms. The more you know about the tools that are available, then the easier it will be for you to get started using them.

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